There is one thing that always comes first about city boutique hotels. It’s location. Many would say it’s logical, location is always important; the closer you are to the city center, the more attractive you are. But, there is more to it. In today’s vibrant cities, certain neighbourhoods are considered the popular ones, or the fancy ones. And they are different in a way because they have something that others don’t; it’s an artist’s area, it’s well-known because of the old architecture, it has a beautiful park in the area…and with all that come chic places, like cafes, restaurants and galleries. Again, the reflection of culture but this time, inside one city.
Technology is also an important factor. There isn’t a city designer hotel that doesn’t have rooms and suites equipped with flat-screen televisions, (computers with) high speed internet connection, cordless phones, dvd players. Some go a few extra miles with sensor lights, universal remote controls, special showers and music and TV in the bathroom. When you think a little better about it, every five-star hotel should have a few of those first things, it’s the 21st century! But the sad truth is they don’t; some are making it possible because they are realizing that the time of pretty little soaps and candies on a pillow is long gone.
The Hempel Hotel, London
The third criteria is entertainment. Only live music in bars doesn’t do the trick any more. Hip restaurants, lounges and bars, in hotels, with exceptional themes and design are what attract people and make them feel great.
Today, what’s considered good is no longer good. What’s considered safe is actually risky. We are all searching for something new, something different, looking for ourselves by taking what appeals to us. Hotel business, same as travel, is rapidly changing, and it’s reacting to what we have to say. This is where it’s taking us now.
What do you think about it?
Stella – European Travelling Advisor